The holiday season will be here before we know it, and soon everyone in the digital and mobile marketing world will be thinking about 2022 planning and budgets. They’ll rightly be asking questions with their crystal ball like “what should I do differently next year”? …

Since the early days of the pandemic in 2020, digital advertising has undergone quite a number changes with a few clear-cut trends emerging. The impacts of mobile advertising became evident for advertisers as the number of users increased massively worldwide according to every major outlet that tracks these metrics. …

Or, Life after SKAdNetwork (SKAN) We’ve written a lot in previous months about the impact of Apple’s iOS 14 release, in particular iOS 14.5 in late April, 2021. …

A new era has been ushered in by Apple’s iOS 14.5 release in three key areas for advertisers.